IDG (Lotte) January 25 news analysis IResearch report released today, China's mobile Internet market in 2010 reached 20.25 billion yuan of scale, an increase of 31.1%. With the sub-sector is expected to send forces and new service innovation, mobile Internet market in 2011 will usher in strong growth.
report notes that by 2010 China 3G deployment and to promote better and better, the user terminal the size and volume rising, the rapid development of mobile Internet, the rapid integration of industrial chain, forming and expanding development. Telecom operators, Internet companies, mobile Internet companies, terminal / device manufacturers, information service providers are taking advantage of the business strategy of testing the waters of mobile Internet extends from the terminal to the application of traditional business to explore the depth of integration with the mobile Internet. These factors contributed to the development of mobile Internet market.
2010 for the mobile Internet market is up by 31.1%
Ereli study found that telecom operators in 2010 to strengthen SP billing channel intensity, the whole mobile value-added services market downturn, with the ending with the gradual end of treatment, mobile value-added market began to recover. In addition, by phone and e-commerce industry segments such as mobile gaming market this year a good performance, and applications based on mobile phone industry chain store as the core of the initial formation of Ecology, the Chinese mobile Internet market, steadily, in 2010 the market scale reached 20.25 billion yuan , an increase of 31.1%. With the sub-sector is expected to send forces and new service innovation, mobile Internet market in 2011 will usher in strong growth.
2010 mobile Internet subscribers in China reached 303 million, up by 50.6%
mobile Internet users continue to maintain rapid growth in the scale of the reason is that telecom operators 3G network construction business effectively promote and promotion of mobile Internet tariff adjustment, the introduction of star terminal, which greatly stimulate the market demand and customer wishes to purchase and consumption;
the other hand, the successful integration of mobile application store a lot of personal development model and the team, so based on a different operating system platforms greatly increase the number of mobile applications, greatly enriched the needs of individual users, to enhance user stickiness and experience level.
Market Structure: The share of mobile commerce and mobile game and gradually improve
2010 China's mobile Internet industry segment composition, the highest share of mobile value-added services, accounted for 57.3%. Living in mobile games and mobile e-commerce followed by, respectively, accounting for 12.7% and 11.8%. Since the end of 2009 since the billing channel management, mobile value-added market share decreased. Mobile phone games by platform game based smartphone market-driven, share living in the second.
mobile commerce in various sub-sectors in the largest increase, its share in 2011 Ereli proportion will rise to second place. This is mainly benefited from two reasons: First, ground mobile payment and get started in the year to promote; second Taobao actively involved in e-commerce platform and other mobile phone version of the layout of web pages and client products, which greatly enhance the user moves the trading volume and active degrees.
such as mobile phones Taobao held at the end of 2010, development prospects and heat.
business model: mobile application store model sought after by industry
Apple App Store in the platform building, terminal development, business operations and the industry chain to control, and other best practices be recognized by the parties involved in the mobile Internet to its operating experience, and learn directly contribute to the rapid growth of the domestic market. Mobile phone application store for mobile applications and digital content distribution channel development and business model innovation had a profound impact, creating applications and content to digital networks for the value of production and consumption chain space, ecological system, and maximize the value of the whole ecosystem is application of the core features of the store model. Currently, the three major telecom operators, terminal manufacturers, information service providers to create and operate their own Dengjun mobile application store, so in the mobile Internet era, trying to maintain and enhance the industry chain to control the power and right to speak.
Ereli analysts believe that China's current mobile phone application store market, Nokia OVI Store has entered and to achieve localization of landing, but China Mobile, China Unicom and China Telecom's own mobile application store is still the market leader . Future App Store, Android Market, and other global mainstream mobile application store will enter the Chinese market, and has triggered a change in market structure. Should be based on local operating companies to take measures to secure their own advantages and expand the existing market share. Telecommunications operators should take advantage of pay channels and custom terminals advantages to a more open attitude to strengthen the cooperation with the intensity of the industry chain parties, the introduction of third-party payment terminals and stars, creating an open platform, telecommunications capabilities, relying on large sticky business applications of communication development needs of active users, and the reverse drive traffic and users of traditional rate of increase in the net. Wei Feng network, Andrew network, network applications such as machine front-sharing platform will usher in a broader future opportunities for cooperation can be based on traffic and community of the advantages of a mainstream mobile application stores at home and abroad and the promotion of local distribution channels and realizing the functions of the industrial chain transformation.
future trends: mobile Internet to deepen the development of the industrial chain form of previews
industrial development based on long-term observation and in-depth research, analysis IResearch that the future mobile Internet will show the following trends :
trend: mobile Internet device manufacturers compete, promote and deepen the market further broken down
face potentially huge market of mobile Internet space, the layout of the mobile Internet terminal manufacturers actively. With the end of manufacturing technology upgrading and diversification of mobile phone operating system, the future smart phone shipments and penetration rate will gradually increase. In addition, traditional end system equipment vendors, handset manufacturers, solution providers have entered the smart phone, etc., through the integration of related applications and business end-to accelerate the trend of low-end smart phones to drive changes in the industry chain and promote 3G and mobile the overall development of the Internet market. Future competition in the mobile Internet market, the advantages of mobile phone operating system vendors will gradually improve in the future smart phone market competition will translate into competing mobile operating system users.
trends: mobile phone application store terminal cover diversity, the direction of mobile application service platform highlights
as intelligent terminals to increase the types and industrial applications, future applications will continue to expand the scope of application store, On the one hand be covered by mobile phones, tablet computers, portable multimedia terminal (iPod Touch), e-reader, automotive equipment and other mobile devices download common application platform; the other hand, the application store will be extended to reverse the traditional desktop computer, the Internet and other terminal equipment and provide digital content and applications to buy.
With the growing smartphone operating system to enterprise applications and the extension of industrial applications, future transport, health, home, public facilities management and so will enter the intelligent development, the growing app store application service platform to the mobile changes in direction, will be digital content products and applications for major distribution channels.
Three: The platform of the industry chain and open gradually become involved in the consensus
platform of the 2010 China Internet / mobile Internet industry keywords. Operating companies set up through the platform and open API interfaces, so developers and other businesses to share their user traffic and user generated content, to achieve the development of innovative applications and user needs, and improve the user experience and increase operating companies the right to speak on the industry chain, to achieve healthy functioning ecosystem and grow together.
present micro-Bo, SNS, location of sign, the application stores have joined the trend to the platform in an effort to bring the future to benefit from the resources sharing platform, application development, technical innovation and marketing costs will continue to trend in the lower opening formed by the platform as the core business of order and industry structure will be the future of the Internet and mobile segments of the development of the Internet far-reaching impact.
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